Planet Ford in team in Spring, Texas is pleased to share the exciting news that once again Ford, America’s truck leader, has earned top honors at the Texas Auto Writers Association Texas Truck Rodeo.

This is actually the 14th time that the Ford F-Series has roped in the most prestigious award. That’s right, the 2018 F-150 earned Truck of Texas at the 24th annual competition. In addition, the F-150 Raptor won the Off-Road Pickup Truck category and earned the highest overall personal appeal score and best overall exterior score across all participating vehicles.

“With the new 2018 F-150, we’re honored to earn back-to-back Truck of Texas awards for F-Series, a recognition that speaks to the truck team’s dedication to our hardworking customers,” said Raj Nair, Ford executive vice president and president, North America. “That’s especially true in Texas – truck capital of the world.”

Journalist, who attended the event at the Texas Truck Rodeo at Longhorn River Ranch, evaluated trucks on both on- and off-road courses over a two-day period. The panel previously awarded Truck of Texas honors to Ford F-Series in 1993, 1997, 1999, 2003-09, 2011, 2014 and 2016.

“The competition was incredibly fierce at this year’s Texas Truck Rodeo,” said Nic Phillips, TAWA president. “More than 70 member journalists put in more than 300 hours of driving time evaluating the vehicles presented. The results in several categories are separated by the narrowest of margins, just tenths and hundredths of a point, confirming just how competitive the trucks and utility vehicles are today.

“Ford’s 2018 F-150 pickup, boosted by its extreme-performance 2018 Raptor, along with updated EcoBoost® engines and 10-speed transmissions, convinced our journalists to bestow the trophy,” he added.

Tougher, Smarter & More Capable F-150

New features on the Ford F-150 include standard Auto Start-Stop for all engines, all-new 3.3-liter V6 with port and direct-injection technology and flex-fuel capability, and electronic six-speed automatic transmission with selectable drive modes – normal, tow/haul and sport. Electronic 10-speed automatic features selectable drive modes – normal, tow/haul, snow/wet, eco-select and sport (standard with all-new 2.7-liter EcoBoost, 3.5-liter EcoBoost and 5.0-liter V8 engines).

The second-generation 2.7-liter EcoBoost now has advanced dual port and direct-injection technology. Enhanced 5.0-liter V8 brings significant upgrades including advanced dual port and direct-injection technology, plus spray-on bore liner technology. Major exterior freshening across the lineup includes new grilles, bumpers, lighting, tailgate outer, appliqués and wheels.

There is an interior refresh on XLT Sport, XLT Special Edition, Lariat, King Ranch, Platinum and Limited includes color and material changes for seats, instrument panel and console trim. For King Ranch trucks, the new interior leather color is Kingsville, while Platinum gets Dark Marsala and F-150 Limited gets Navy Pier. Leather-trimmed bucket seats with flow-through console are now available on the base Lariat truck. All-new B&O PLAY™ premium audio by HARMAN is also available.

New the coming year, SYNC® Connect is optional on XLT and Lariat trucks, and standard on King Ranch, Platinum and Limited; it includes a Wi-Fi hotspot for connecting up to 10 devices. Adaptive cruise control with stop-and-go functionality and Pre-Collision Assist with Pedestrian Detection are available. A Technology Package is now available with the 2.7-liter EcoBoost engine.

With an EPA-estimated rating of 20 mpg city, 26 mpg highway and 22 mpg combined, the 2.7-liter EcoBoost-equipped F-150 returns best-in-class fuel economy. Powered by the 3.5-liter EcoBoost, F-150 offers best-in-class towing of 13,200 pounds. The enhanced 5.0-liter V8 brings a best-in-class payload capacity of 3,270 pounds.

Built at Dearborn Truck Plant in Michigan and Kansas City Assembly Plant in Missouri, the 2018 F-150 is available at Ford dealerships nationwide now.

Ford F-150 Raptor Stands Alone in High-Performance Off-Road Segment

The purpose-built, off-road F-150 Raptor builds on the success of its predecessor with performance gains and new technology. The 2018 Raptor stands alone among high-performance off-road trucks, featuring a high-output 3.5-liter EcoBoost engine generating 450 horsepower and 510 lb.-ft. of torque, plus a segment-first 10-speed automatic transmission and six-mode Terrain Management System™. Its high-strength, military-grade, aluminum-alloy body saves 500 pounds over the previous model.

F-150 Raptor’s competition-proven chassis sets the performance bar with its second-generation BFGoodrich KO2 tires designed exclusively for the truck’s extended off-road capabilities. In addition, upgraded FOX shocks, jointly engineered by Ford Performance and FOX, are 44 percent larger with three-inch-diameter shock canisters (2.5 inches previously) and nine-stage bypass damping to deliver improved suspension control. F-150 Raptor’s shock design enables an increase in suspension travel to 13 inches at the front and 13.9 inches at the rear, a gain of 0.8 inch and 1.9 inches in wheel travel compared to its predecessor.

Time to get a new Ford truck. Take the quick drive on I-45 to the Loretta exit to visit Planet Ford in Spring (serving The Woodlands, Adline, Cypress, Conroe, greater Houston areas). You can also shop our huge selection online anytime at www.PlanetFord45.com!

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Planet Ford Collects Food Donations for Matthew’s Birthday

Planet Ford
on I-45 in Spring, Texas is proud to support and help make an 11-year-old boy’s birthday wish to help others come true. Planet Ford has a collection bin in our new showroom at the front desk to collect non-perishable food donations now through October 31st.

All donations will be provided to Matthew, a wonderful young man who started this ongoing birthday wish when he was about to turn nine years old.

How to Help!

This years wish is to create 750 packets and feed over a 100 families in Conroe ISD this Thanksgiving Holiday! Let’s help him! Bring in canned foods, peanut butter, etc. Please do not bring perishable or glass items.

Learn More:

Help us help Matthew celebrate the spirit of giving by dropping your donations at our Planet Ford location. You can learn more by visiting MatthewsBirthdayWish.com. To learn more about Planet Ford in Spring, log on to www.PlanetFord45.com.

Matthew’s Birthday Wish is pending IRS approval as a 501(c)(3) corporation.
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We are the champions for our customers! Thank you for making us the #1 Ford dealer in the nation.  This week, Randall Reed, CEO/Owner of World Class Automotive Group presented Planet Ford in Spring’s Managing Partner/General Manager, Shawn Burns and the dealership team with a gift for earning the “title” as the top dealer in the U.S.*

“Planet Ford has been the #1 Ford dealer in Houston for 17 years running,” said Mr. Reed. In September, the sales team took that winning attitude and team spirit to new heights to garner the top spot in the Ford Motor Company U.S. dealership family.

Planet Ford’s team was met with a challenging month as many were not only recovering from the affects of Hurricane Harvey, but helping our neighbors and community as well.

The team was prepared. The Planet Ford family is known for their award-winning service.  “Winning the Presidents Club and Triple Crown Award in 2010 and again in 2016 were great accomplishments for our team,” Mr. Reed said. 

Mr. Burns agreed, “We are fortunate to have a great team committed to our customers and being the best in the business.” Congratulations to our entire team for the hard work you put in daily and striving for excellence!

To learn more about Planet Ford in Spring (serving greater Houston, The Woodlands, Aldine, Cypress, Conroe), take the short drive on I-45 or log on to www.PlanetFord45.com for award-winning service and savings!

*Based on Sept. 2017 Ford Motor Co. New Car Reporting.
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Planet Ford Sept. 2017 Salesperson of Month: Craig Jones

Craig Jones, Planet Ford Salesperson of the Month for September 2017

Each month, Planet Ford in Spring, Texas is proud to recognize the wonderful members of our team who work hard to help our customers.  This month, we would like to congratulations Craig Jones for being Planet Ford’s Internet Car Salesperson of the Month for September 2017.

This marks the 13th month that Mr. Jones has achieved this honor.  He has been employed with Planet Ford for seven years.  His ongoing accomplishments proves that through hard work and dedication you can achieve success.

Mr. Jones is a native Texan who now resides in the Humble area with his beautiful wife children.  He attended the University of Houston for Mechanical Engineering.  Mr. Jones is a graduate of Lee College and obtained an Associates in Business Management Finance.  He also served in the U.S. Navy as a Nuclear propulsion Engineer.  When he is not working, Mr. Jones enjoys spending time with his family and attending school activities to support his children.

Planet Ford congratulates Mr. Jones on another great accomplishment and our team appreciates the hard work he puts in daily to help enhance the Planet Ford team, as well as our customers buying experience.

To learn more about Planet Ford in Spring (serving greater Houston, The Woodlands, Aldine, Cypress, Conroe areas), take the short drive on I-45 to the Loretta exit or visit www.PlanetFord45.com.

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New Ford F-450 Limited Revealed

New Ford F-450 Limited delivers technology and comfort previously reserved only in premium flagship sedans with the capability to tow more than 30,000 lbs.

Planet Ford in Spring, Texas is excited to share… Ford Motor Company – America’s truck leader – has pulled the wraps off of a new F-Series Super Duty Limited. It sets new luxury standards for high-end heavy-duty truck drivers.

With pricing at $87,100, the F-450 Limited delivers on all fronts, including technology and comfort previously reserved only in premium flagship sedans, and it’s capable enough to tow more than 30,000 lbs. – about the weight of a stealthy Air Force F-35 fighter plane.

“The Super Duty lineup is a win for all of our customers, from successful ranchers to contractors to RV owners” said Todd Eckert, Ford Truck group marketing manager. “Super Duty Limited is the most luxurious and advanced heavy-duty pickup truck ever created by Ford for accomplished buyers with appetites for the high life and hard-earned dollars to match”

Starting MSRPs (including $1,295 destination; taxes and fees not included) are:

  • F-250 Super Duty Limited 4×4                      $80,835
  • F-350 Super Duty Limited 4×4                      $82,010
  • F-450 Super Duty Limited 4×4                      $87,100

Customers who check every option box can top one out for as much as $94,455.

What’s the point?

“There are heavy-duty truck customers who need Super Duty-level capability and want true luxury,” Eckert said. “We created this new truck to answer the call for even more premium choices in the Super Duty range as we see more and more truck customers trending to more premium models.”

More than 50 percent of the Super Duty lineup’s retail sales this year are high-end models – including Lariat, King Ranch and Platinum series. Limited goes even further.

“Imagine opening the door to your humidor and sinking into your favorite leather lounge chair – that’s the sensation new Super Duty Limited inspires,” said Ford design manager Aileen Barraza.

Custom Camelback two-tone leather seats, premium stitched leather-wrapped steering wheel, armrests and instrument panel, Miko® suede headliner, hand-finished dark ash wood trim, special badging set the interior apart. Outside, a special twin-bar satin grille with chrome accents, quad-beam LED lights and satin-finished tailgate applique are Limited’s unique calling cards. Each Limited also has a dedicated serial number laser-etched on the center console armrest.

Most Super Duty tech ever

Beyond the hand-crafting, Super Duty Limited comes standard with advanced and innovative features to get the job done on ranches, in marinas and everywhere in between. This includes:

  • Class-exclusive high-definition 360-degree camera with Trailer Reverse Guidance
  • Class-exclusive SYNC® 3
  • Class-exclusive BLIS® with trailer coverage
  • Class-exclusive adaptive cruise control
  • Class-exclusive adaptive steering
  • Lane-keeping alert
  • Forward collision warning with brake support
  • Class-exclusive flat rear load floor with fold-up locking storage
  • Class-exclusive quad-beam LED headlamps
  • Full panoramic moonroof with retractable shade
  • Heated and ventilated front seats, plus heated rear seats
  • Leather-trimmed, heated steering wheel

Is Ford backing away from heavy-duty truck buyers with fewer greenbacks? No way!

Ford has a heavy-duty pickup truck for every customer – from work-ready F-250 XL starting at $32,890 to top-of-the-line F-450 Limited starting at $87,100.

Super Duty Limited crew cab arrives this winter with Ford’s 6.7-liter Power Stroke® diesel V8 across F-250, F-350 and F-450 single- or dual-rear-wheel configurations.

When you’re ready to shop for a new Ford and get a great value and award-winning customer service, visit Planet Ford in Spring, Texas (serving Houston, The Woodlands, Aldine, Cypress, Conroe) or logon anytime to www.PlanetFord45.com!

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Ford Announces Hurricane Harvey Auto Assistance Programs

In the wake of Hurricane Harvey, Planet Ford in Spring is dedicated to doing everything that we can to ensure you receive as much assistance as possible and as quickly as possible!

Ford Motor Co. has made an important announcement. We want to make sure  our community has all the helpful details.

A-Plan Pricing

Anyone who lost a a vehicle (any make or model) during the storm can purchase a new Ford with A-Plan pricing. The pricing, normally only available to active Ford employees, is cheaper than any special price plan that Ford offers. See us for additional information.

No Payments for 120 Days

There is no need to worry about taking on a new car payment during this time of rebuilding and recover. There are no payments for 120 days. That means there are no payments until 2018.

First Responders

We want to thank our first responders for their extra hard work with an extra $1,000 rebate for first responders.  Ask for details when you visit.

0% APR for 72 Month

We have 0% APR for 72 months on select vehicles to help your vehicle dollars go even further. During your visit, ask our team for more information.

Storm-Damage Free Inventory

Thankfully, all of Planet Ford in Spring’s inventory not impacted by flood waters. We want the opportunity to earn your business as you recover from Hurricane Harvey. Visit PlanetFord.com to learn more, see our inventory or take the short drive on I-45 to the Loretta exit in Spring.  We want to help you get back on the road as quick as possible.

*Available for a limited time. See dealer for full programs details. 

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Planet Ford Reopens After Hurricane Harvey

Hurricane Harvey was devastating to our communities, but we are united and we are strong. As we turn our attention to recovering and assisting one another to rebuild, our Planet Ford family is working in and around Houston, Spring, Aldine, Cypress, The Woodlands, Conroe and beyond to assist our co-workers and neighbors in need and provide support to our first responders.

On Thursday, August 31st, Planet Ford in Spring on I-45 will re-open its doors and return to full operations. We will serve as an area Flood Recovery Assistance Drop Point accepting non-perishable donations. We will be distributing all donations to our community area shelters.

We want you to know that we are here for you. Planet Ford is available to fully assist with any of your automotive needs.

Free Post-Storm Safety Inspections
If you’re concerned about any potential storm-related issues or damage, our team will provide a full, complimentary multi-point inspection to ensure your vehicle’s safety.


Severe Weather Vehicle Replacement
With so many vehicles lost, Planet Ford, in connection with Ford Motor Co., has designated additional incentives to assist our neighbors obtain a replacement vehicle. Our on-site experts will walk you through every step of the process.

Vehicle Trade-In Assistance
Even if your vehicle has storm-related damage, you do not need to worry. Planet Ford will accept it as is, assist with having it transported to the dealership and work with you and your insurance company to complete all necessary paperwork.

Automotive Repair & Parts Assistance
Our service, collision and parts centers’ certified staff is here to address your questions and schedule any needed repairs. Our collision center is a certified authorized repair facilities with most insurance carriers to ensure quick claims processing for a rental vehicle and repairs.

Planet Ford is dedicated to doing all we can to ensure our all neighbors, employees, partners and community members receive as much assistance as possible and as quickly as possible.

Visit www.PlanetFord45.com to schedule an appointment, see our damage-free inventory or get any additional details you may need. We’re here to make sure you get back on the road to your life as fast as possible.


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Planet Ford Closed Temporarily After Hurricane Harvey

Due to Hurricane Harvey and flood danger, Planet Ford in Spring will be closing for the remainder of the day. We will open as soon as it is deemed safe to do so for both  our employees and our customers.

Please follow all suggested precautions to stay safe.  Planet Ford will post updates on our website, blog and social media in an effort to keep all informed. For those with vehicles at our facility, at this time, we are not experiencing flooding, but will continue to keep all updated. www.PlanetFord45.com

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Planet Ford to Debut 2018 Tougher Ford F-150 this Fall

At Planet Ford in Spring on I-45, we are excited about the debut of the 2018 Ford F-150. It is said to be even tougher, even smarter, and even more capable than ever – with the most advanced F-150 powertrain lineup ever that delivers best-in-class towing, payload and efficiency for America’s pickup drivers. As much as our team and customers love the 2017 Ford F-150, it’s hard to imagine anything could be better, but take a look at what will be in our showroom very soon!

The 2018 F-150 is going to have an EPA estimated rating of 20 mpg city, 26 mpg highway and 22 mpg combined. Yes, you read that right. That means, it will be best-in-class from the second-generation 2.7-liter EcoBoost engine, plus best-in-class towing (13,200 lbs.) and payload capacity (3,270 lbs.) from the 3.5-liter EcoBoost and enhanced 5.0-liter V8, respectively.

“The Ford F-150 lineup again delivers on its promise to give full-size truck customers even more value, functionality and smart technology innovations, with engines with best-in-class towing, payload and fuel economy,” stated Todd Eckert, the Ford truck group marketing manager. “Our new F-150 highlights Ford’s commitment to its hardworking truck customers and how we listen to their demands for their new F-150 to be even tougher, even smarter and even more capable for work and play.”

It has been three years since Ford introduced a high-strength, military-grade, aluminum-alloy-bodied F-150. In 2018, a new truck will arrive with bold new styling, advanced technologies, a segment-first 10-speed automatic transmission and F-150’s most advanced engine lineup yet, which includes the first available diesel ever for F-150. F-150 is part of Ford’s F-Series truck lineup – America’s best-selling truck for 40 consecutive years and its best-selling vehicle for 35 years.

New powertrain lineup for available best-in-class payload, towing & MPG

The new F-150 offers the F-150’s most advanced engine offerings ever – all to offer the right engine for every hardworking truck customer.

An second-generation 2.7-liter EcoBoost® V6 with segment-exclusive SelectShift® 10-speed automatic transmission has an EPA-estimated rating of 20 mpg city, 26 mpg highway and 22 mpg combined which is best-in-class. With advanced dual port and direct-injection technology, the second-generation 2.7-liter EcoBoost engine delivers a 25 lb.-ft. increase in torque – and at lower engine speeds compared to a traditional V8. Like the second-generation 3.5-liter EcoBoost, this 2.7-liter EcoBoost will be paired with Ford’s segment-exclusive 10-speed SelectShift automatic transmission.

An enhanced 5.0-liter V8 boasts a best-in-class payload capacity of 3,270 pounds. This normally aspirated engine features significant upgrades for 2018 including advanced dual port and direct-injection technology for 10 more horsepower and an additional 13 lb.-ft. of torque. Spray-on bore liner technology also featured in the Shelby GT350® Mustang has been added to squeeze out even more weight from the aluminum block. For the first time, the V8 is paired with the 10-speed SelectShift automatic.

For best-in-class towing, the second-generation 3.5-liter EcoBoost V6 delivers 13,200 pounds of towing capacity, thanks to its 470 lb.-ft. of torque that beats all diesel- and gasoline-powered competitors, including V8 engines with nearly twice its displacement. With dual port and direct-injection technology, the 375-horsepower twin-turbo engine provides ideal low-end and peak engine performance for hauling heavy payloads and towing heavy trailers.

Even the all-new 3.3-liter V6 engine is more efficient, more powerful and delivers more torque to get the job done, compared to the previously standard 3.5-liter V6. Plus, the now standard 3.3-liter provides a 5 percent power-to-weight ratio improvement versus the 2014 F-150 featuring steel body and 3.7-liter V6 – with better fuel economy and performance based on EPA-estimated ratings.

Designed, engineered and tested in-house, an all-new 3.0-liter Power Stroke® turbo diesel V6 paired with 10-speed SelectShift automatic joins the F-150 engine lineup for 2018. The first diesel engine offered for F-150 will be available next spring.

F-150’s new powertrain lineup

New F-150 offers the most advanced engine offerings ever, including standard Auto Start-Stop. Specifically:

Raising the bar through segment-exclusive materials and technologies

More than just styling that creates visually bolder and more planted stance, the new F-150 continues to offer a segment-exclusive combination of advanced materials that have proven durability through extensive real-world performance and inhibit corrosion. A high-strength, military-grade, aluminum alloy body and box that saves weight and adds capability coupled with a high-strength steel fully boxed ladder frame.

The new Ford F-150 further advances the light-duty pickup truck market with segment-first and class-exclusive technologies that improve productivity, efficiency and driver confidence, while keeping occupants connected to the world around them. Technologies include:

  • New segment-first enhanced adaptive cruise control with stop-and-go functionality is available to allow drivers to set a cruising speed. The system then uses radar and camera technology to monitor traffic ahead to maintain a set distance between vehicles – even following a vehicle down to a complete stop
  • New segment-first Pre-Collision Assist with Pedestrian Detection is available to help drivers avoid or mitigate collisions with other vehicles and pedestrians
  • An available new embedded 4G LTE modem with Wi-Fi hotspot enables customers to connect up to 10 mobile devices at one time, virtually anywhere
  • New B&O PLAY audio system is available, offering high-end speakers, sound and tuning for a richer, more engaging listening experience

Existing segment-exclusive driver-assist and convenience features include:

  • Available Pro Trailer Backup Assist allows F-150 drivers of various skill levels to steer a trailer instinctively using a center console-mounted dial to back-up a boat launch or park in a driveway
  • Available Blind Spot Information System with trailer coverage technology is optimized for F-150 to include up to 33 feet of trailer length; BLIS® uses radar sensors in the taillamps to monitor areas that may not be visible to the driver around the truck and trailer
  • Available 360-degree camera technology helps improve driver confidence when parking and can help reduce stress when connecting a trailer – allowing customers to see more so they can focus on specific tasks such as lining up a hitch
    Available lane-keeping system is designed to help reduce drifting of the truck outside its intended lane

Watch for the 2018 Ford F-150 to be on sale this fall at Planet Ford in Spring (serving The Woodlands, Atascocita, Cypress, Aldine, Conroe, greater Houston area). Ready to get your new Ford now? Take a look at our huge selection, great savings and get award-winning service at www.PlanetFord45.com!

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Planet Ford in Spring Honors Ford Truck for 100 Year Celebration

Planet Ford in Spring www.PlanetFord45.com is proud to be part of a very special 100 year celebration for the Ford truck.  One hundred years ago today, Ford introduced its first purpose-built truck, the 1917 Ford Model TT. It forever changed the auto industry – and the very nature of work itself.
A century later, Ford trucks remain among the most iconic vehicles in the world. F-Series is America’s best-selling truck for 40 consecutive years and best-selling vehicle for 35 straight years. In Canada, Ford F-Series has enjoyed 51 consecutive years as best-selling pickup and now marks seven straight years as best-selling vehicle.

Over the past 100 years, Ford continuously has worked to improve its trucks by listening to truck owners and developing new innovations that improve their ability to get the job done. These innovations give today’s Ford truck owners greater towing and hauling capability, advanced engines for improved efficiency, and driver-assist technologies that make it easier and more convenient to operate.

Birth of a legend

Nine years after the first Model T saw Ford customers asking for a vehicle that could haul heavier loads and provide greater utility for work and deliveries. On July 27, 1917, Ford responded with the Model TT, which retained the Model T cab and engine. The Model TT came with a heavier-duty frame capable of carrying one ton of payload. The factory price was $600; 209 were sold that year.

Similar to the Fordson tractor introduced in 1917, Henry Ford envisioned a chassis that could accommodate third-party beds, cargo areas and other add-ons to deliver the increased functionality needed to get work done. It was a formula for success. By 1928, Ford had sold 1.3 million Model TTs before replacing the truck with the more capable Model AA with a 1.5-ton chassis.

Henry Ford marketed his early trucks heavily in rural areas, according to Bob Kreipke, Ford historian. “Model AA trucks in particular had a certain class to them,” he said. “Customers could use them on the farm, yet still take them to church on Sunday.”

Like the Model TT, the Model AA was available exclusively as a chassis cab offered in two lengths, with new powertrain and axle options for greater capacity. To stay ahead in what had become a hotly competitive business, Ford replaced the Model AA with the even more capable Model BB in 1933. Many were outfitted as mail and freight vehicles, ambulances and stake trucks. Two years later, Ford introduced the 1935 Model 50 pickup, powered exclusively by its famous Ford Flathead V8 engine.

By 1941, Ford had sold more than 4 million trucks. Changing over to war production resulted in the loss of consumer sales but a gain in experience building heavy-duty military truck chassis and four-wheel-drive personnel carriers. A year after consumer production resumed in 1947, Ford leveraged that knowledge to provide even more innovations for its customers.

“After the war, a lot of rural Americans moved to urban and suburban centers looking for work, and many took their Ford pickups with them,” said Kreipke. “Ford saw this as an opportunity, and began work on the next generation of trucks for 1948, what came to be known as F-Series Bonus Built trucks.”

This first-generation F-Series covered Classes 2 through 7 capacities – from the half-ton F-1 to the much larger F-8 cab-over truck. With the arrival of the second-generation F-Series for 1953, Ford increased engine power and capacity, and rebranded the series. The F-1 became the
F-100, while F-2 and F-3 trucks were integrated into the new F-250 line. F-4 became F-350. Class 8 trucks were spun off into a new C-Series commercial truck unit that produced iconic C-, H-, L-, N-, T- and W-Series Ford trucks.

Throughout this period, Ford trucks started looking less utilitarian, sporting two-tone paint, automatic transmissions, and improved heater and radio offerings. New standard features debuted with the 1953 F-100, including armrests, dome lights and sun visors. Lower and with a wider cab, the new truck featured integrated front fenders and a more aerodynamic design.

Then, in 1957, Ford tested out a car-based truck – the Falcon Ranchero. Marketed as “More Than a Car! More Than a Truck!,” this light-duty truck brought car-like amenities to consumers.

Creating the Built Ford Tough brand

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In 1961 – 44 years after the Model TT – Ford introduced its fourth-generation F-Series. Lower and sleeker, it debuted the company’s revolutionary twin I-beam front suspension. An upscale Ranger package appeared in 1967. Ads emphasized improved comfort, value and durability, as Ford trucks now offered power steering and brakes, and a lower chassis profile. A larger SuperCab option introduced in 1974 featured more comfortable seating to attract dual-purpose work and family buyers.

With the arrival of the sixth-generation F-Series in 1975, Ford dropped the popular F-100, replacing it with a higher-capacity F-150 pickup to combat the C/K trucks from General Motors. By 1977, F-Series pulled ahead in the sales race, and 26 million trucks later, Ford hasn’t looked back.

That same year, a copywriter for a Ford truck magazine is said to have written three simple words that would come to define the brand – Built Ford Tough. It is more than a slogan – it’s the F-Series brand promise to its owners and the mantra for Ford’s entire truck team.

Trucks were fast becoming universal family vehicles, in addition to being work trucks, according to Kreipke. Instead of renting a truck for a big job or for towing, people now had ones they could use for work during the week, then hitch a trailer to and haul the family in for weekend getaways. Ford trucks were adapting to the changing, more active American lifestyle.

Premium edition trucks, such as the Lariat package introduced in 1978, offered more comfort features including air conditioning, leather trim, and power windows and locks. In 1982, Ford charted a different course with an all-new compact truck – Ranger. Versatile and efficient, Ranger quickly built a reputation for being tough and capable, leading it to thrive in diverse markets around the world. Now, after a seven-year hiatus, Ford is reintroducing an all-new Ranger in North America in 2019.

Expanding the Ford Tough Lineup

Ford reset the benchmark again in 1998 with the introduction of F-Series Super Duty. Engineered for fleet and heavy-duty work use, Super Duty – from the F-250 all the way up to the F-750 – more clearly defined Ford trucks for a growing base of commercial applications.

With an expanding lineup of F-Series trucks, the company added high-end trim and technology packages to meet customers’ diverse needs. The addition of King Ranch, Platinum and Limited model trucks provided more luxury content along with improved functionality and capability. Features such as premium leather-trimmed seating, SYNC® with navigation, sunroofs and heated seats, along with gross vehicle weight and tow ratings in the 15,000-pound range combined to deliver on the Built Ford Tough brand promise.

While Ford worked to continuously increase truck capabilities, the company made bold investments in efficiency, too. Powerful, yet efficient EcoBoost® V6 engine technology debuted for 2011, providing customers with better fuel economy and power. This was followed by the industry’s first high-strength, military-grade, aluminum-alloy body for the 2015 F-150, providing customers the “and” solution of greater efficiency and more capability. Two years later, 2017 Super Duty trucks also got lighter-weight high-strength, military-grade, aluminum-alloy bodies – a savings Ford reinvested in providing best-in-class towing and hauling capability.

Innovation on the performance front continued, too, with Ford leading the way in the specialty truck segment. Early examples include Harley-Davidson F-150 and F-150 SVT Lightning. Then came Raptor – the first off-road trophy truck from a major manufacturer.

Inspired by desert racing and designed specifically to meet the needs of off-road truck enthusiasts, the purpose-built F-150 Raptor set the bar high for off-road performance. Today’s second-generation 2017 F-150 Raptor features a 450-horsepower EcoBoost V6, 10-speed transmission, and segment-exclusive Terrain Management System with electronic-controlled transfer case and differentials.

When you’re ready for a truck to get the job done, Planet Ford in Spring (serving the Woodlands, Cypress, Alpine, Conroe and greater Houston) is your award-winning location for  selection, service and saving. Take the short drive on I-45 to the Loretta exit to see and save for yourself. Log on anytime to www.PlanetFord45.com.

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