Ford is now telling the F-150 story with a series called “We Own Work.” They are providing an online forum for hard-working, hard-playing owners to share their F-150 stories and recognize their each others contributions.
The “We Own Work” campaign starts with an online manifesto, which will be followed by a series of videos and stories with an up-close and personal look at Ford F-150 owners and how they use their trucks for business and pleasure that invariably involves more work for the vehicle.
According to data from R.L. Polk, from heavy construction to rough road maintenance, the Ford F-150 holds a dominant market share position against its light-duty competitors.
For example, F-150 leads in a variety of fields, including:
- 62 percent market share in road and highway maintenance
- 68 percent share in hazardous materials work
- 67 percent share in the oil pipeline industry
Best-in-class V6 towing
According to Ford, the F-150 pickup is equipped with the standard 3.7-liter V6 engine has the highest towing capacity among competitive models. It can tow a 6,700-pound trailer, besting the 2013 Ram 1500 3.6-liter V6 by 200 pounds and the Chevrolet Silverado 4.3-liter V6 model by 1,300 pounds.
The Ford F-150 with 3.7-liter V6 engine beats the Toyota Tundra’s standard 4.0-liter V6 model by an additional 1,800 pounds. The Nissan Titan offers no comparable V6 variant.
F-150 also owns the maximum towing capacity title. Both the 3.5-liter EcoBoost® and 6.2-liter V8 are rated to tow up to best-in-class 11,300 pounds.
EcoBoost: 200,000 and climbing
In August, sales of the Ford F-150 pickup equipped with the advanced 3.5-liter EcoBoost engine crested to 200,000 units. Ford’s patented EcoBoost engine delivers an unmatched combination of best-in-class towing and payload, torque and fuel economy.
87K Miles Later
One of those 200,000 EcoBoost-powered F-150 pickups – a four-door SuperCrew – was purchased by an oil field service contractor named James Tapp. Crisscrossing Oklahoma maintaining oil pumping machinery in the field, Tapp has put more than 87,000 trouble-free miles on his F-150 in just 17 months.
Averaging more than 5,100 miles per month, Tapp rarely shuts off his truck unless it is parked in his garage at home. “During business hours, I literally live and work in my truck,” Tapp says. “When the truck isn’t hauling me out to some remote oil rig needing service, it’s idling nearby. When it isn’t working, it gets used to haul my family.”
To learn about the Ford F-150, visit Planet Ford in Spring (serving The Woodlands and greater Houston area). We are just a short drive down I45 and here to help you with all of your automotive needs! www.PlanetFord45.com