Start your engines, NASCAR fans! This weekend, the “stock car” officially returns to NASCAR competition. That’s right, after more than two years of development, including extensive work by the Ford design center and aerodynamic experts, the 2013 NASCAR Fusion is heading to the track for the 55th running of the Daytona 500.
“This is a day so many of us at Ford and Ford fans have been waiting for,” said Jamie Allison, director, Ford Racing. “When we first unveiled the 2013 NASCAR Fusion in Charlotte in January 2012, we said we wanted to help return the ‘stock car back to NASCAR.’ Without question, with this car, we have.” The new “Gen 6” race cars being introduced return manufacturer identity to NASCAR. It continues the trend of the past three years of NASCAR introducing more consumer relevance to the sport, including the use of alternative fuels, fuel injection and now, manufacturer identity. “We are a car company. This is car racing,” said Allison.
Ford said this was a great opportunity to work with NASCAR on creating cars that people see on the racetrack that really look like what they have at home. “The small experiment that showed the scale of what this could be happened with the Nationwide series when we introduced the Mustang with more identity two years ago,” Allison said. “We saw the exciting reaction from the fans, and even from people who didn’t follow NASCAR. We knew then we were on the right track.”
When you’re ready for your own 2013 Ford Fusion, take the short drive down I-45 to Randall Reed’s Planet Ford in Spring (serving The Woodlands, Aldine, Houston and surrounding areas). Shop and save online anytime at www.PlanetFord45.com!