We at Randall Reed’s Planet Ford in Spring recognize the importance of comfortable seating in the interest of your seat for your commute or long trips. Fortunately, so does Ford supervisor Dr. Mike Kolich, a.k.a. Dr. Derriere. Dr. Kolich designed the new front seats in the all-new 2020 Ford Explorer with your comfort in mind. Now, let’s get to the bottom of this seat redesign.
Comfort Reimagined
The all-new 2020 Ford Explorer will debut new front seats that will not only be more comfortable for front seat passengers, but they will also be less bulky, too. The new seats will offer more space for the second-row passengers to provide everyone with a more comfortable ride.
“Road trips can be largely defined by how comfortable people are – and when you get down to it, how comfortable our seats allow them to be,” said Dr. Kolich, whose Ph.D. in industrial and manufacturing systems engineering with a concentration on seat comfort has earned him the nickname among Ford seating experts.
The new design follows extensive research that suggests more and more families will be packing up in the car this year. According to AAA, more than 50% of family travelers will take a road trip this year. The U.S. Census Bureau also found that the average American commute is a record 26 minutes a day each way.
Dr. Kolich said, “As engineers, we’re thrilled with this new seat, but really it’s what our customers say and think that matters.” Following the Ford engineers’ research, the team discovered that when searching for automotive comfort, customers focus on two aspects: shape and softness. Ford engineers believe this new design will improve the comfort of those Americans that spend a lot of time in their vehicles.
Seats with Support
To add to the new level of comfort, Dr. Kolich and his team of engineers designed V-shaped seats that provide increased torso support as well as additional space to accommodate various body types. The new available 8 and 10-way adjustable front seats will cool passengers using a ventilation feature that draws warm air from the body, evolving from the previous design where the seats would blow cold air through seat perforations. The Explorer ST and Platinum trims will also feature a multi-contour system that includes unique massage patterns. These features will contribute to the overall experience that our Ford customers have come to expect.
EZ Access to the Rear
The all-new 2020 Explorer isn’t just getting more comfortable for the front driver and passenger, rear passengers will also receive reap the benefits from the new design. Great for families, the second-row seats feature the new-to-Explorer EZ-entry functionality. This design allows for easy access to the third row without having to remove a child’s booster seat. The front seat redesign also increases knee room for the second-row passengers, leading to fewer kicked backs for parents. Talk about a win-win!
Whether you have a long daily commute, enjoy road trips, or just want a more comfortable ride, we’ve got your back(side). Come visit Randall Reed’s Planet Ford in Spring (serving greater Houston, Aldine, Conroe, The Woodlands, Cypress) or visit us online to get behind the new standard of comfort.